from our basement to your closet

 

Pink & Pretty was created with one belief at heart: we believe women deserve to feel beautiful, confident, and effortlessly put together without the high price tag.

 

From her roots in Townsend, Delaware, founder Nicole Vanhorn discovered early on the joy of affordable style and the importance of stretching every dollar. With three little boys at home, debt on her shoulders, and a full-time job, she began a small side hustle in her basement sharing hand-picked outfits on Facebook. That small dream quickly transformed into something powerful: a sisterhood of women who came for the clothes but stayed for how they made them feel confident, radiant, and unstoppable.

 

Growing a brand that spreads confidence and joy

Pink & Pretty is more than fashion it’s a brand built to radiate joy. From humble basement beginnings to a thriving online boutique, we’ve stayed grounded in what matters most: stylish pieces at prices you love and a community that feels real.

 

Our mission grew beyond offering great fashion at great prices it became about uplifting women everywhere with styles that celebrate individuality, inspire confidence, and bring joy to every moment.